I’ve always said that writing my books are only half of my job. As an author, it’s also my responsibility to do everything I can to promote, market, and handsell each title for optimal sales performance. See, I love seeing my name in print (I’m as vain and proud as they come) but if the only copies are the author copies on my shelf, there’s not much point. I want to share what I’ve created with as many people as possible. That means beefing up my amazon page, reaching out to local booksellers, seeking out every media opportunity, and trying to walk that fine line of annoying and motivating my social media networks with my frequent posts.
Of course, I do this in cooperation with my publishers. Ideally, in the world of book publicity, you want to create a blitz of publicity and marketing in a two-week period when the book first hits stores. The more media hits you get, the likelier that a potential book-buyer will hear about your book in more than one place. I think there’s a belief that you have to see something in seven places before it sticks in your grey matter. Two weeks isn’t much time to make this happen so we are working now for Things I Want to Punch in the Face’s October publicity date. We’ve set August 23 as the amazon preorder date; ordering one or several copies on this date will help amazon’s algorithmic ordering system to take notice of the book. I’m also setting up book events in Seattle bookstores and beyond. We are reaching out to long-lead media for hits in publications, on radio, and online (and if you have any suggestions or contacts for media, I’m all ears!).
I think we’ve got a shot at getting this particular book into a lot of hands (that’s my cautiously optimistic way of saying we could sell a buttload of books). My publisher (Prospect Park Media) called me today to let me know that Urban Outfitters, a purveyor of hip, funny gift books, nearly doubled their initial order, sending us back to press for a second printing. And the books just hit the warehouse this week! The books haven’t even hit the market and we’re reprinting. That’s pretty darn cool. And it makes this part of my job a little easier.